Supply and demand

So now we're on to my third post about the HTC Desire and it's pricing - and let me tell you, things have certainly NOT improved.

My analysis of the situation (if it counts for anything) is that the networks have just realised exactly how popular this phone is going to be, and before you can say "KER-CHING!" all the price plans - on all the networks - have gone through the roof.

Would you like an example of this? Remember how I said that you could get the Desire for £10 per month if you were prepared to pay £164 up front for it? And then it changed to £15 per month and £226 up front? So now what do you think it could have gone up to? Have a look at this then...

So if you want to spend £25 a month on your HTC Desire, then T-Mobile would like to charge you £380 up front for the privilege! £980 over 2 years! Bearing in mind you can buy the Desire SIM-free and unlocked for about £375, this is not what I would call a VERY GOOD DEAL.

Anyway, my enquiries with Vodafone came to nothing as well - they wanted £30 per month (so these rumours of £15 per month over 18 months were somewhat exaggerated) and even threatening to leave Virgin didn't get me a deal better than £20 per month and £100 up front.

Upshot of all this then? Erm... well, it would appear that my financial wizardry has all come utterly unstuck over the last couple of weeks. To my mind, the HTC Desire can really only compete as an "iPhone killer" if it is substantially cheaper. If the prices put it into the same territory as the mighty iPhone, then it's going to have a hard time. Sorry, I did try to save you some money. Honest.